WILLOW & FERN

Willow & Fern is a concept for spa created out of my curiosity of fusing holistic medicine with modern aesthetics. This project aims to develop a comprehensive brand identity for Willow & Fern, including visual and experiential elements that reflect the essence of relaxation, rejuvenation, and luxury. The scope of the project involves the creation of a cohesive brand strategy that encompasses the spa's product offerings, customer experience, and physical signage to enhance brand recognition and create a welcoming atmosphere for guests.